Monday, March 15, 2010

More coverage of Apple i trade marks

http://www.theage.com.au/digital-life/mp3s/apples-future-wont-be-brought-to-you-by-the-letter-i-20100312-q27r.html

This article suggests Apple previously had a 'monopoly' over 'i' - not sure that was exactly the case, but obviously this decision will not make it easier for Apple to enforce the rights they do have.

TRADE MARKS ACT 1995 - SECT 129

Despite the provisions in s129 of our Trade Marks Act dealing with groundless threats of legal proceedings, it will often be far from clear whether such are threats are groundless and the costs in 'David and Goliath' scenarios for the alleged infringer to either defend an infringement action or seek a declaration under s129 will often, in practical terms have the effect desired by the 'Goliath'.

Wednesday, March 10, 2010

​New tool for advertisers on the Google Content Network

Not sure if brand advertisers, who typically use display ads to raise awareness and purchase consideration for a product or service, rather than seeking immediate clicks, may be more likely to use others trade marks as keywords?

http://adwords.blogspot.com/2010/03/new-tool-for-brand-advertisers-on.html

Monday, March 1, 2010

Some interesting perspectives in this article on starting at Uni

http://www.theage.com.au/national/education/university-and-the-shock-of-the-new-20100226-p8ma.html

It is my view that many (most?) senior decision makers at the universities need to continue the mantra that research is pre-eminent, due to the nature of government funding.

Regrettably this can lead to staff being used in teaching roles based on their research efforts, obviously being a good researcher does not necessarily make one an engaging and effective teacher. Often the inverse may be true, the characteristics that make one a good researcher, may make them less likely to be a great teacher.

Copyright owners appeal the iiNet decision

http://www.afact.org.au/pressreleases/2010/25-02-2010.html

Facebook obtains US patent for news feed

The patent was granted on 23 February, and can be seen in full here:

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=facebook&OS=facebook&RS=facebook

Some news coverage and reader comments here:

http://www.cnn.com/2010/TECH/02/26/facebook.patent/index.html