​New tool for advertisers on the Google Content Network

Not sure if brand advertisers, who typically use display ads to raise awareness and purchase consideration for a product or service, rather than seeking immediate clicks, may be more likely to use others trade marks as keywords?

http://adwords.blogspot.com/2010/03/new-tool-for-brand-advertisers-on.html

Apple alleges iPhone patent infringement by other phone manufacturers

http://techcrunch.com/2010/03/02/the-complaint-apples-patent-lawsuit-against-htc-is-all-about-android/

Soem interesting perspectives in this article on starting at Uni

http://www.theage.com.au/national/education/university-and-the-shock-of-the-new-20100226-p8ma.html

It is my view that many (most?) senior decision makers at the universities need to continue the mantra that research is pre-eminent, due to the nature of government funding.

Regrettably this can lead to staff being used in teaching roles based on their research efforts, obviously being a good researcher does not necessarily make one an engaging and effective teacher. Often the inverse may be true, the characteristics that make one a good researcher, may make them less likely to be a great teacher.

Copyright owners appeal the iiNet decision

http://www.afact.org.au/pressreleases/2010/25-02-2010.html

Facebook obtains US patent for news feed

The patent was granted on 23 February, and can be seen in full here:

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=facebook&OS=facebook&RS=facebook

Some news coverage and reader comments here:

http://www.cnn.com/2010/TECH/02/26/facebook.patent/index.html

One for the Marketing Law students

How not to structure channel arrangements

http://www.theage.com.au/national/woolworths-buyer-in-alleged-scam-20100217-odwp.html

only 24%?

based on my 'anecdotal empiricism' I might have thought this would be higher

http://www.theage.com.au/national/foreign-students-want-to-stay-20100214-nzh0.html