In the US, from June 2009, Google will permit the use of another's trademark in the text of AdWords ads, in certain circumstances.
Google will 'use multiple criteria to determine whether an ad with a given term in its text adheres to [their] policy. [They] permit a trademarked term to be used in the ad text of ads that appear to be submitted by resellers; informational sites; the makers or resellers of components or parts for the goods and services related to the trademark term; or compatible components or parts for the goods and services related to the trademark term. The product or services from resellers must be on the ad's landing page and must be clearly available for purchase.'
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